On reflection of:
EVERYDAY EXPERIENCE IS LOCATED IN OUR EXPERIENCE OF THE WORLD
Our world is made up of our many experiences that fit together to create the bigger picture. This picture continually grows, becoming larger as all that is new becomes familiar (like the base core Elicia referred to as our central emotions and how we relate to the world based upon these).
In relation to my first experiences of my new life in Farnham I felt the whole experience was very much like gathering new bits of information from a variety of sources (whether it be where I can source an organic vegetable box from, to how do I find my way to room G152?). I naturally compared it to deciphering visual information on random pieces of a jigsaw, choosing the relevant pieces and piecing them together to make sense of the overall puzzle.
After initially brainstorming all our first experiences of Farnham the group felt that this idea was quite suitable. It was quickly bounced back and forth, each individual adding to it. Lesley suggested the overall puzzle take the shape of the UCCA logo. Elicia’s graphic training visualised the outer segment of the logo symbolising our visual impressions and the centre our emotions. Individuals wanted to bring an element of themselves to their segment of the puzzle, their pathways determining choice in medium – 3D, paint, textiles, graphics, animation, Interior – considerations of time restraints and actual relevance were needed at this point.
After our group tutorial with Sarah Sutherland we were quick to consolidate our ideas to form a more focussed vision of the final outcome. Simplification by concentrating on first experiences only. Continual discussions, 2D idea development, recording of ideas in written form have resulted in natural progression.
The Puzzle – individual pieces containing photos representing visual first impressions of Farnham fit together onto a screen format. As the last segment locks into place sections of images fade leaving the other sections that make up the UCCA logo (negative space around logo containing sections of images fade to white). The central section of logo, i.e. the circle, does not contain imagery but instead contains many words (a ball of text) representing the many emotions experienced. Mago suggested that each word could be in a different colour relating to that particular emotion. This puzzle would be in computer format with animation used to create the morphing effect of the pieces changing/fading into the logo (courtesy of Charlotte and Dan’s animating skills).
At times ideas have become over-complicated as tangents have naturally led us onto considering the many possibilities. Through discussion and reflection, reminders of the aims and objectives of the project have kept our ideas focussed and simplified. It has developed organically through equal group participation, each individual consistently contributing, influencing and manipulating the idea resulting in natural evolvement.
Although we have stuck with the basic initial idea, we have developed and built upon it to form a simple yet effective way of communicating our first experiences of Farnham not only from individual’s perspective but also from the group’s as a whole.
Hope that all makes sense......Tara
2007/10/01
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